Share Economy
October 2022
"So how does a Share Economy work?"
Overview
The Village Project (TVP), a not-for-profit co-op, aims to empower communities by providing all Australians with positive choices for themselves and the planet.
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As an idea sitting at the cutting edge of academia, the Share Economy can be a tricky topic for the public to grasp.
Client
Deliverables
Website prototype, all creative assets delivered to TVP
Tools
Figma, Miro, Procreate
Our Brief
With a task to redesign TVP's website, the brief's main priority is to ensure that their audience understands what a Share Economy is & how it works within the organisation's procedures.
Our Brief
Our Response
Using storytelling as a guide, we created a fun, comical, inclusive visual identity that adheres to TVP's brand. Creating an intuitive webpage is vital to a solid understanding of the Share Economy.
Our Response
Feby Bestari (Project Coordinator & Content Creator)
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Jess Teasdale (Copywriter & Typographer)
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Luke Niccol (UI/UX Designer & Figma Wizard)
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Sotheary Thach (Illustrator & Client Liaison)
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Xiaohui Wu (Illustrator)
The Team
Our Deliverables
Our Deliverables
49.6% of our respondents have
never heard of a Share Economy.
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How can we make the concept
of a 'Share Economy'
easy for everyone to understand?
Research Insights
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