Share Economy
October 2022
"So how does a Share Economy work?"
Overview
The Village Project (TVP), a not-for-profit co-op, aims to empower communities by providing all Australians with positive choices for themselves and the planet.
As an idea sitting at the cutting edge of academia, the Share Economy can be a tricky topic for the public to grasp.
Client
Deliverables
Website prototype, all creative assets delivered to TVP
Tools
Figma, Miro, Procreate
Our Brief
With a task to redesign TVP's website, the brief's main priority is to ensure that their audience understands what a Share Economy is & how it works within the organisation's procedures.
Our Brief
Our Response
Using storytelling as a guide, we created a fun, comical, inclusive visual identity that adheres to TVP's brand. Creating an intuitive webpage is vital to a solid understanding of the Share Economy.
Our Response
Feby Bestari (Project Coordinator & Content Creator)
Jess Teasdale (Copywriter & Typographer)
Luke Niccol (UI/UX Designer & Figma Wizard)
Sotheary Thach (Illustrator & Client Liaison)
Xiaohui Wu (Illustrator)
The Team
Our Deliverables
Our Deliverables
49.6% of our respondents have
never heard of a Share Economy.
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How can we make the concept
of a 'Share Economy'
easy for everyone to understand?
Research Insights
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