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Metonym Magazine
October 2021
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Issue 01: UNDERGROUND
This issue explores two contrasting ideas of "underground" as an expression of an alternative lifestyle and a transit system.
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Arising from the underground tunnels of Sydney's Central Station, this issue investigates the art of Sticker Slapping, an everpresent artefact that exists in both ideas of the underground.
Awards
Timeline
12 weeks
Project Type
Publication, Typography,
Motion Design, Hand-lettering,
Art Direction, Photography
Deliverables
Magazine, AR Kinetic Cover,
Branding & Style Guide
Tools
After Effects, InDesign, Procreate, Photoshop, Illustrator
METONYM [noun]
a word, name or expression used as a substitute for something else with which it is closely associated. (e.g. "lend a hand" = help)
Although every word has a predetermined definition, the amount of meanings and associations attached to it is endless.
With design professionals & enthusiasts as targeted readers, METONYM is an experimental typographic magazine that aims to:​​​​​​​​​​​​​​
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visually investigate the artefacts & typographic mediums that corresponds to the word / phrase
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let go of the rigid & fixed single sentence definitions
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dissect the ambivalent web of associated ideas, narratives & notions​​​​​​​
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discover how a word can be influenced by the individual's worldview & the collective's structural myths
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