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Nike x Women's World Cup 2023
October 2022
The world is weighing on the youth's shoulders. With the endless presence of the internet, paralysis analysis and the pressure to overachieve are taking over Gen Z.
This campaign asks the hypothetical question: What if life was a 90-minute game?
Timeline
2 weeks
(Created during my internship at Host/Havas as a Creative Intern.)
Project Type
Creative Direction, Concepting
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