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HERD
November 2023
A Logo to address the Elephant in the Room
Rationale:
At HERD, we're on a mission to enhance Women's Safety on Public Transport, and we're not just stopping there. We're creating a groundbreaking app that connects women in times of threat with a supportive network. We aim to empower them and ensure they feel safe on their commute because we firmly believe there is #StrenghtInNumbers.
Brief:
Craft HERD's logo, which speaks to its name and mission. It's not just a symbol; it's a beacon of hope for all to see.
Concept:
Imagine a majestic herd of elephants—big, strong, yet radiating a calming, feminine energy. HERD is the supportive tribe you can lean on, moving together towards a common goal. It's also about being HEARD, loud and clear.
Timeline
4 weeks
Project Type
Branding, Innovation, Campaign
Deliverables
Logo, Brand, Social Media Assets, Campaign Posters
Team
Hayden Bui
Kurt Failagutan
Feby Bestari
Saloni Aphale
Mathilde Schoelpple
Sruthi Pathapati
Subject
Creative Intelligence Capstone
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